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More About Ford

Reducing Injury

Helping minimise harm in the event of an accident.

Sometimes accidents can't be avoided. That's why we build our vehicles to help keep you safe, no matter what.

Air Bags and Safety Belts

Everyone knows you should wear your safety belt. But did you know that an air bag's effectiveness depends on proper safety belt use? Belts and child restraints help position an occupant properly, reducing the risk of ejection from the vehicle during a collision.

Front and Rear Three-point Outboard Safety Belt System – Ford vehicles feature a continuous three-point lap and shoulder safety belt restraint system for the driver and outboard front-seat passenger and all rear seating positions. Safety belts are the single most effective occupant-protection device available today by helping reduce the risk of occupant injury in frontal, rear, angular, and rollover accidents
Safety Belt Pretensioners – during a crash, front outboard safety belt pretensioners cause the front safety belts to tighten, holding them firmly against the occupants before the airbags inflate. This helps reduce the force of the belts on the occupants and helps restrain occupants more effectively
Safety Belt Energy Management Retractors – once the safety belts have restrained front-seat occupants, the front outboard safety belt energy management retractors gradually allow the safety belts to loosen if necessary. This helps reduce the force of the belts on the occupants' chests and allows them to move forward very slightly into the airbags
The Belt-Minder® “Buckle Up” Warning System – if a driver or passenger (in vehicles equipped with the front passenger sensing system) is unbelted when the vehicle is in motion, a red light in the instrument panel will illuminate and a chime will sound intermittently.

Vehicle Design

We design with safety in mind to better protect our drivers and passengers.

“Safety Cell” Construction – energy-absorbing bumper and front frame systems help protect occupants. A sturdy cross-cowl beam provides mounting for the steering column and airbags. This structure is designed to help minimize the effect of the impact on occupants
Front and Rear Crumple Zones – in an impact, these crumple zones deform and absorb energy, helping to control the impact's force by directing it around the passenger compartment – the majority of the force is absorbed by the vehicle or frame rather than its passengers
Side Intrusion Protection – steel beams in the side doors add structural stability, absorb energy, and help reduce passenger compartment intrusion during certain side impacts

Child Safety Provisions

In an accident, sometimes the smallest vehicle occupants are the most vulnerable. That's why we do everything we can to protect your most precious cargo.

Automatic Locking Retractors (ALR) – dual-locking-mode retractor on the shoulder belt portion of each combination lap/shoulder safety belt (except driver) allows occupants to choose between two modes: vehicle-sensitive (emergency) locking mode or automatic-locking mode. In automatic looking mode the retractor remains locked and does not allow the free movement of the safety belt. This mode must be used when installing a child safety seat because it helps hold the seat firmly in place. It is activated by pulling the shoulder portion of the belt downward until all of the belt is extracted and a click is heard
Child Safety Seat Top Tether Anchors – all Ford cars and light trucks are equipped with built-in, user-ready child safety seat top tether anchors in certain front seats and all rear seats, providing an improved method to securely buckle in child safety seats
LATCH (Lower Anchors and Tethers for CHildren) – LATCH eliminates the need to use the safety belts when installing a child safety seat, providing a secure attachment and reducing the likelihood of incorrect installation. It consists of a top tether anchor point and two rigid bars located where the seat cushion meets the seatback
Power Window Lockout – located at the driver's master window control panel on vehicles equipped with optional power rear door windows. This feature helps prevent rear-seat passengers from opening and closing the windows
Rear-door Child Safety Locks – when activated, these locks prevent rear-seat occupants from opening the rear doors from the inside

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The competitive information in our Compare Tool is provided by Autodata - an independent third party data source provider.
Keep in mind industry prices, specifications and equipment are subject to change without notice.

∞ Ford Employee Pricing ("Employee Pricing") is only in effect from July 1, 2010 to August 31, 2010 (the "Program Period") and refers to A-Plan pricing ordinarily available to Ford employees and excludes any CAW negotiated bonuses or other special incentives that employees may receive from time to time. Employee Pricing is available on the purchase or lease of most new 2010 and 2011 Ford vehicles [excluding 2010 F-150 Raptor, F-Series Chassis Cabs, E-Series Cutaways and Stripped Chassis, F-650/F-750] / [2011 Mustang Shelby GT 500, F-150 Raptor, F-Series Chassis Cabs, E-Series Cutaways and Stripped Chassis, F-650/F-750]. The new vehicle must be delivered or factory ordered from your participating Ford Dealer during the Program Period. This offer can be used in conjunction with most retail consumer offers made available by Ford of Canada at the time of either factory order or delivery, but not both. Employee Pricing is raincheckable. Employee Pricing is combinable with the Commercial Connection Program but not combinable with CPA, GPC, CFIP, Daily Rental Allowance, A/X/Z/D/F-Plan and A/Z-Plan Loyalty program incentives.

† Excludes freight, Air Tax, license, fuel fill charge, insurance, PDI, PPSA, Stewardship Ontario Environmental Fee, administration fees and all applicable taxes

* MSRP includes Freight and AC Tax (if applicable) and excludes license, fuel fill charge, insurance, PDI, PPSA, Stewardship Ontario Environmental Fee, administration fees and applicable taxes. Dealers may sell or lease for less. See your local dealer for details.

** Must finance through Ford Credit Canada Limited. Subject to Ford Credit Canada Limited lending criteria. Not all buyers will qualify for the lowest APR payment.

‡ See your dealer for details.

Disclosures

*Based on RDA Group's GQRS surveys conducted 2/09 and 5/09 of 2009 Ford and competitive model owners at three months of ownership.

** Must finance through Ford Credit Canada Limited. Subject to Ford Credit Canada Limited lending criteria. Not all buyers will qualify for the lowest APR payment.

†† Based on estimated fuel consumption ratings: Fusion Hybrid 4.6L/100km city and 5.4L/100km hwy. Fusion S, I-4 automatic 8.9L/100km city and 5.8L/100km hwy. Fuel consumption ratings based on Transport Canada approved test methods. Actual fuel consumption may vary based on road conditions, vehicle loading and driving habits. Midsize class per R.L. Polk & Co. / Intermediate per R.L. Polk Canada, Inc. Limited quantities of Fusion S available in Canada - see dealer for details on availability and delivery dates. Vehicles shown with optional equipment.

◊◊ Dealers may sell or lease for less. Accessory price excludes dealer installation. Not including applicable taxes, registration or license fees, pre-delivery and administrative charges. See your local dealer for details.

‡ Ranger XL FEL with manual transmission: 7.3L/100 km (39 mpg) hwy. and 9.5L/100 km (30 mpg) city. Fuel consumption ratings based on Transport Canada approved test methods.

^† Excludes freight, Air Tax, license, fuel fill charge, insurance, PDI, PPSA, Stewardship Ontario Environmental Fee, administration fees and all applicable taxes.

##6.8L/100 km city and 4.9L/100 km hwy. (41 mpg city/58 hwy.) Ford Fiesta SE with optional Super Fuel Economy (SFE) Package and PowerShift 6-speed automatic transmission. Fuel consumption ratings based on Transport Canada approved test methods. Class is subcompact cars versus 2010 competitors.

¹ Properly equipped.

² Class is full-size vans

³ Class is Full-Size Pickups under 8500 lbs. (3855 kg) GVWR. Best-in-class payload and towing when properly equipped.

⁴ 2.3L with 5-speed manual 4x2 drivetrain. Fuel consumption ratings based on Transport Canada approved test methods.

⁵ When properly equipped with 4.0L engine. Class III hitch receiver regardless of model. See Specifications section for maximum allowable trailer weight for each engine and transmission.

⁶ Best in class towing up to 24,400 lbs. on F-450 when properly equipped with 5th wheel/goose neck. Class is Full-size Pickups over 8500 lbs. GVWR vs. 2010 competitive models. See Specifications section for maximum allowable trailer weight for each engine and transmission.

Φ Standard on Single Rear Wheel models only. Remember that even advanced technology cannot overcome the laws of physics. It’s always possible to lose control of a vehicle due to inappropriate driver input for the conditions.

^‰ Applies to single rear wheel vehicles only.

°Based on a 2010 Ford Fusion V6 automatic that has a fuel consumption rating of 10L/100 km in combined city/highway driving (properly tuned), a year driving distance of 24,000 km and $1.02 per litre for gasoline. Improved fuel efficiency and emission reduction levels depend on model, year and condition of vehicle. See Service Advisor for complete details.

^ΔFord Protection Plan is only available for non-commercial cars and light trucks. If an eligible Ford, Motorcraft® or Ford-approved part fails due to a defect in material or workmanship, wear out or rust through, it will be replaced at no charge as long as the original purchaser of the part owns the vehicle on which the part was installed. Labour is covered for the first 12 months or 20,000 km (whichever occurs first) after the date of installation. Emergency brake pads are not eligible under this plan. See Service Advisor for complete details and limitations.

^£$20 is off the Dealer's normal selling price. Applicable to retail purchases only. Only applicable to Diesel trucks; some restrictions apply. Provincial levies not included. Taxes and installation extra. Offer valid with coupon only. Dealer may sell for less. This offer may not be combined with any other offer. Offer available at advertising Dealer only.

^€See Service Advisor for details. Some conditions may apply.

^±Some restrictions apply. See service advisor for more details.

^µExcludes emergency brake pads or shoes. Machining or replacement of rotors and drums available at additional costs.

^Σ The Ford Focus received the lowest number of problems per 100 vehicles among compact cars in the proprietary J.D. Power and Associates 2010 U.S. Initial Quality StudySM. Study based on responses from 82,095 U.S. new-vehicle owners, measuring 236 models and measures opinions after 90 days of ownership. Proprietary study results are based on experiences and perceptions of owners surveyed in February-May 2010. Your experiences may vary. Visit jdpower.com.

^Ω The Ford Mustang received the lowest number of problems per 100 vehicles among midsize sporty cars in the proprietary J.D. Power and Associates 2010 U.S. Initial Quality StudySM. Study based on responses from 82,095 U.S. new-vehicle owners, measuring 236 models and measures opinions after 90 days of ownership. Proprietary study results are based on experiences and perceptions of owners surveyed in February-May 2010. Your experiences may vary. Visit jdpower.com.

^δ The Ford Taurus received the lowest number of problems per 100 vehicles among large cars in the proprietary J.D. Power and Associates 2010 U.S. Initial Quality StudySM. Study based on responses from 82,095 U.S. new-vehicle owners, measuring 236 models and measures opinions after 90 days of ownership. Proprietary study results are based on experiences and perceptions of owners surveyed in February-May 2010. Your experiences may vary. Visit jdpower.com.